Chances are, you're reading this article from either a mobile phone or laptop. If your reading via a laptop, is your mobile phone within arms reach of you? If not, I'm sure you're panicking right now trying to figure out where your phone is. Mobile phones have become a normal "partner" in our everyday lives. According to Cisco, by 2020, traffic from wireless and mobile devices will account for two-thirds of the total IP traffic. Our smartphones traffic will surpass our PC traffic, which accounted for 53% of total IP traffic in 2015.
With the staggering surge of smart device use, our easibility and accessibility of using these devices are becoming a main concern for the IT industry. Most of this technology on are mobile phones are being centralized through mobile device applications (AKA Apps). If you're away on a business trip, mobile apps on your phone will let you: check on your cat via an in-home camera, alter your thermostat temperature, dim your lights, and see what's in your fridge. The world is becoming "smarter" with greater IoT devices (internet of things) and apps to help us utilize and manage our everyday lives. Cisco predicts that by 2020, the number of IoT devices will be three times as high as the global population.
Date, Order Food, and Watch TV on your Mobile Phone
The world has changed just within the last few years for mobile apps in ways we never thought possible. If you wanted to find a prospective date, you can swipe right to instantly find a "match" via mobile dating apps and avoid those awkward speed dating events. Food service delivery is now at your finger tips with no human-to-human contact, and friends can see you live 24/7 through apps such as Snapchat and Facebook Live.
Driving M-Commerce through Mobile Phones
The greatest change in ecommerce is how we purchase products through our mobile devices or M- Commerce. Consumers today are spending over 85% of their time on mobile devices through applications. According to Gartner, by 2017, U.S. customer's mobile engagement behavior will drive mobile commerce revenue in the U.S. to 50% of the total digital commerce revenue. This means that the more comfortable and easy it is to use apps, the more frequent a customer is to make a purchase from that business. The drive to focus on tracking customer's mobile behavior is to optimize consumer experiences and drive business revenue. The easibility and our on-the-go lifestyles attribute to the rise of M-commerce.
Forego the 5 Step Ordering Process
Through M-commerce, online shopping will experience some of the greatest revolutions of 2017. Just 10 years ago, if you wanted to order something through the internet, a more time enduring activity would likely take place: Have your laptop handy (this occurred most likely at home), go to the website (yes type in that incessant WWW....) go to the website, follow the never-ending 5 step ordering process, and order the product. Today, ordering products, food, or services are at your finger tips. Whether it's through a voice-activated mobile app, chatbot, or smart watch, just simply say a command and order. The speediness of our new ordering systems have attributed to items being delivered to us the same day.
The world is changing - driven by increasing customer digital expectations, as well as technology disruption happening at a more accelerated rate. IT automation and industrialization will continue to push the envelope, and digitization will provide opportunities for growth, innovation and differentiation. 2017 will be an exciting year for IT and the business it supports.