Big Data analytics has become a buzzword over the last few years. Even though it's actually been around for several decades, the new jargon came to life due to the surge in components buyers use in order to make a purchase. The cost of a product and it's Consumer Reports reviews are now small ingredients as to how a buyer makes a purchasing decision. Virtual Reality, Artificial Intelligence, and the emergence of even greater amounts of IoT (internet of things) devices are large contributions to the IT industry of 2017. According to Cisco, by 2020 the number of IoT devices will be three times as high as the global population. With new emergence of this technology, businesses need to be able to track and analyze this large amount of data and turn it into pure revenue.